Providing Expertise

We’re Brand New. Our experience is anything but.


Stacy Silk Rome | Principal, BRAND NEW

As Principal of BRAND NEW, a branding, strategic marketing and consumer promotions consultancy, Stacy has created, nurtured and supercharged close to 100 domestic and international brands in a wide array of categories from beauty and lifestyle to non-profit organizations. Saying her experience ranges far and wide would be an understatement — she has created marketing plans for 125 different countries.

What Stacy brings to brands is far more than cosmetic. Drawing upon years of corporate experience and instincts, she rolls up her sleeves and delivers details that add up to big differentiators… and results. Whether it’s the initial research and strategic planning, or the final creative execution and performance measurement, Stacy has the hands-on expertise that has led to award-winning success for brands like Estée Lauder, Avon, Donna Karan Cosmetics, La Mer, Kimberly Clark, Aramis, Crabtree & Evelyn, Cosmetic Executive Women, Yankee Candle and many more.

When not providing her expertise to brands, Stacy lends her time and knowledge to non-profit boards and causes like the Connecticut Women’s Hall of Fame, the Crohn’s and Colitis Foundation, the United Way, American Cancer Society’s Look Good/Feel Better program and several professional organizations.

Providing Expertise


We’re Brand New. Our experience is anything but.

Stacy Silk Rome | Principal, BRAND NEW

As Principal of BRAND NEW, a branding, strategic marketing and consumer promotions consultancy, Stacy has created, nurtured and supercharged close to 100 domestic and international brands in a wide array of categories from beauty and lifestyle to non-profit organizations. Saying her experience ranges far and wide would be an understatement — she has created marketing plans for 125 different countries.

What Stacy brings to brands is far more than cosmetic. Drawing upon years of corporate experience and instincts, she rolls up her sleeves and delivers details that add up to big differentiators… and results. Whether it’s the initial research and strategic planning, or the final creative execution and performance measurement, Stacy has the hands-on expertise that has led to award-winning success for brands like Estée Lauder, Avon, Donna Karan Cosmetics, La Mer, Kimberly Clark, Aramis, Crabtree & Evelyn, Cosmetic Executive Women, Yankee Candle and many more.

When not providing her expertise to brands, Stacy lends her time and knowledge to non-profit boards and causes like the Connecticut Women’s Hall of Fame, the Crohn’s and Colitis Foundation, the United Way, American Cancer Society’s Look Good/Feel Better program and several professional organizations.

Who We’ve Worked With