Why Brand New?

Never confuse our ease with simplicity.

We’re an independent, entrepreneurial company that works lean, mean and streamlined — making even the most sophisticated processes simpler, faster and easier. We’re committed to driving brand and business growth through flawless strategic marketing, planning and implementation.

Our strategic thinking has empowered some of the world’s leading brands:

  • Estée Lauder Companies
  • Donna Karan Cosmetics
  • Yankee Candle Company
  • DKNY Fragrances
  • Crabtree & Evelyn
  • Cosmetic Executive Women
  • Kimberly-Clark
  • Liz Claiborne Cosmetics
  • Créme de la Mer
  • Aramis
  • Avon Products
  • Trifari Jewelry
  • Pennoyer MD Skin Science
  • Macy’s, New York
  • Pure Plant Spa
  • Nantucket Historical Association
  • Aroma Naturals
  • Hartford Youth Scholars
  • Montessori School
  • Wadsworth Atheneum Museum of Art
  • Connecticut Women’s Hall of Fame
  • Women’s Leadership Council | United Way of Hartford
  • Women’s Advancement Initiative | University of Hartford
  • Jewish Federation of Greater Hartford
  • Crohn’s and Colitis Foundation
  • Aleia’s Gluten-Free Foods
  • Real Art Ways
  • Riverfront Recapture Inc.
  • Jonathan’s Dream Reimagined
  • Bespoke Paper
  • Scenterprises Custom Perfumes
  • Peach | Social Commerce Platform
  • PLAN of Connecticut
  • Mandell Hartford Jewish Community Center
  • Hebrew High School of New England
  • Linked Jewelry
  • Jane Shauck Photography
  • Iris Photography
  • Sight Eye Health
  • Author | Planet Earth Gets Well
  • Pilates Defined
  • Crown Market
  • Park Plaza Retirement Community
  • Pretty Tough Media LLC | For Female Athletes
  • Dr. Jen Stagg
  • Paula Creamer Beauty
  • Colon and Rectal Surgeons of Greater Hartford
  • Author | Rising to Grace +Tilted Lives: A Collection of Short Stories
  • Marina Luri Events
  • Trés Chic Events
  • Authors |Just Cate
  • Barlow Tax Solutions
  • Dance Connect

Launch DKNY Women and Men Fragrances internationally.